Promotion Manager – Regional Marketing (Nanjing/Suzhou)

About the role

The Promotion Manager will oversee regional marketing initiatives for the DIA portfolio across Nanjing and Suzhou, aiming to increase sales, market share and brand visibility while staying within budget. This role collaborates closely with the sales team and local KOLs to execute the central marketing strategy at the regional level.

Key responsibilities

• Achieve sales and market‑share targets within the allocated regional marketing budget.
• Control local marketing expenses and maximize ROI on marketing spend.
• Implement central marketing activities, localize campaigns and ensure full execution.
• Collect, analyse and report regional market trends to inform strategy.
• Develop and maintain relationships with national and regional KOLs to endorse marketing initiatives.
• Coach and train the sales team on product knowledge and promotional tactics.

Required profile

• Strong market insight and solid business understanding.
• Proven ability in portfolio management, business planning and execution.
• Effective cross‑functional influence and collaboration skills.
• Capability to perform well under pressure and meet deadlines.

Required skills

• Creative campaign development.
• Marketing data analysis.
• Marketing strategy implementation.
• Market research.
• Product lifecycle management (PLM).
• Project management.
• Strategic planning.