Product Specialist – Market & Channel Management

About the role

As a Product Specialist for the Bosch Group in Shanghai, you will act as the regional expert for designated product groups across all sales channels. You will be responsible for driving business performance, shaping product positioning, and supporting the sales force to achieve growth targets.

Key responsibilities

• Own turnover and gross margin for the assigned product portfolio in line with Business Unit (BU) objectives.
• Define product positioning and brand image for the region in agreement with the BU.
• Develop and execute business development plans, allocating resources to meet agreed targets.
• Gather market intelligence on customers, competitors, pricing and coverage, and feed insights into BU strategy.
• Set tactical pricing by channel, manage the product portfolio, and lead product launches and phase‑outs.
• Support sales teams through training, sales tools, and customer visits to ensure competitive advantage.
• Create communication and promotion content, monitor campaign effectiveness, and coordinate cross‑functional execution.

Required profile

• Degree in Engineering, Marketing or related field.
• 3‑5+ years of experience in product marketing or channel marketing.
• Strong English proficiency and fluency in the local language.
• Excellent presentation abilities and a results‑oriented mindset.
• Demonstrated ability to analyse market data and consumer behaviour.

Required skills