Product Manager – Drinkware

About the role

BDA is seeking a Product Manager specializing in drinkware to lead strategy, innovation and assortment development for its global merchandise portfolio. The role is based in Shenzhen (or Hong Kong) and works onsite four days a week with one remote day.

Key responsibilities

• Develop and execute a multi‑year product strategy and roadmap for insulated drinkware, tumblers, bottles and accessories.
• Identify market opportunities, consumer trends and competitive gaps to drive new product concepts and category extensions.
• Lead product development from brief creation through engineering, design, sourcing and launch, balancing innovation, cost and speed to market.
• Collaborate with merchandising, sales and global manufacturing partners to align product plans with client needs and growth targets.
• Monitor performance, use market intelligence and analytics to adjust assortment, pricing and positioning.

Required profile

• Bachelor’s degree in Business, Product Management, Marketing, Industrial Design or related field.
• 5–10+ years of product management, category management or merchandising experience in consumer products.
• Direct experience with drinkware, hydration or related consumer categories is strongly preferred.
• Proven track record of launching physical consumer products and developing product roadmaps.
• Strong analytical abilities and experience using market data and consumer insights to drive decisions.