Product Lead - Coagulation Business
roche · Shanghai
Job description
About the role
Roche is looking for a Product Lead in Shanghai to implement a marketing and sales strategy for its coagulation business, aiming to meet established sales and market share targets.
Key responsibilities
- Develop the product and product group marketing plan.
- Carry out activities for the assigned product or product group, including market research, pricing, launching new products, monitoring sales performance and running promotional activities.
- Monitor and analyse domestic and international market trends and competitor activity to identify market opportunities.
- Monitor and analyse product performance and customers.
- Design sales campaigns and sales collateral suited to the target audience.
- Develop and maintain Key Opinion Leaders for the product or product group.
- Complete other projects or tasks assigned by the line manager.
Required profile
- Bachelor's or master's degree in Clinical Medicine or another appropriate science.
- An MBA in Marketing is a plus.
- Proficiency in spoken and written English.
- Product and marketing expertise.
Required skills
- Good command of MS Office applications.
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roche
Shanghai