数字化营销专员（新媒体）
China Medical System Holdings Ltd · Shanghai
Job description
职位概况
负责围绕白癜风新药上市的患者中心数字化传播，制定并执行多渠道新媒体策略，提升品牌影响力并实现从种草到销售的闭环。
主要职责
- 梳理并规划小红书、抖音、视频号、微博等新媒体渠道的宣传方案。
- 执行渠道投放计划，达成既定投放目标。
- 负责益路取&芦可替尼产品文字、素材整理及创意输出。
- 日常运营投放账号，包括内容策划、编辑、审核与发布。
- 监控并分析合作专家/达人数据，定期汇报并提出优化建议。
任职要求
- 本科及以上学历，市场营销、广告、新闻、传媒等相关专业优先。
- 1年以上新媒体运营经验，熟悉小红书、抖音、视频号、微博平台规则。
- 有大健康行业经验者优先。
- 具备出色的文案功底和创意策划能力。
- 数据驱动思维，能够独立完成投放数据分析并指导策略。
必备技能
- 小红书运营
- 抖音运营
- 视频号运营
- 微博运营
- 数据分析与报告
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China Medical System Holdings Ltd
Shanghai
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