Marketing Lead – MPN Brand Strategy (Shanghai/Beijing)
Takeda · Shanghai
Job description
About the role
Takeda is seeking an experienced Marketing Lead to drive the MPN brand strategy across its OBU in China. The role will shape brand growth, launch new products, and enhance patient impact while aligning with business objectives.
Key responsibilities
- Develop and execute the MPN brand strategy to maximize market growth and patient outcomes.
- Lead lifecycle management and launch excellence initiatives.
- Translate market insights into effective marketing programs and customer engagement plans.
- Collaborate closely with Sales, Medical, Market Access, Public Affairs and other cross‑functional teams.
- Monitor market dynamics, competitor activity and customer needs to generate actionable insights.
Required profile
- Bachelor’s degree or higher in Medicine, Pharmacy, Life Sciences, Marketing or related fields.
- 8+ years of experience in the pharmaceutical industry, with substantial marketing, brand management or commercial strategy exposure.
- Strong strategic thinking, business acumen and proven success in complex market environments.
- Excellent stakeholder management and ability to influence without direct authority.
Required skills
What we offer
- Opportunity to lead a high‑impact brand in a global pharmaceutical company.
- Collaborative, cross‑functional environment with strong growth potential.
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Takeda
Shanghai