Marketing Director, China

About the role

We are seeking a senior Marketing Director to lead our China marketing team. You will own the end‑to‑end creation and execution of brand and product campaigns, shaping compelling stories that resonate with Chinese consumers while aligning with global brand standards.

Key responsibilities

• Develop and launch integrated brand and product campaigns from concept through production, social media, PR, retail, partnerships and events.
• Apply global best practices and local insights to maintain a cohesive brand identity while delivering locally relevant messaging.
• Use data, insights and performance metrics to guide marketing decisions and balance short‑term commercial impact with long‑term brand equity.
• Lead, inspire and grow a large, high‑performing marketing team, managing budgets and ensuring effective resource allocation.
• Act as a bridge between global and local teams, advocating for market needs and ensuring execution of global strategies.
• Collaborate closely with commercial, retail, product and global marketing functions to deliver integrated business outcomes.

Required profile

• 20+ years of experience in marketing and communications, preferably in sportswear, footwear, apparel or FMCG.
• Proven track record of leading large‑scale brand and product campaigns across multiple channels.
• Experience managing sizable teams (30+ members) in fast‑paced environments.
• Strong commercial mindset and data‑driven decision making.
• Excellent leadership, communication and stakeholder management skills.

Required skills

• Deep understanding of modern marketing ecosystems, including digital, social media, PR, retail and experiential marketing.

What we offer

• A growth‑focused environment with tools for holistic development.
• Supportive, team‑oriented culture with access to physical and mental well‑being resources.