MarCom Manager - Digital Demand Generation

About the role

Regal Rexnord is hiring a MarCom Manager in Shanghai for a fully onsite role at its designated office. The position leads integrated marketing programs that generate qualified sales leads, grow the pipeline and strengthen Kollmorgen's brand awareness in China and APAC. It focuses on digital demand generation, SEO, SEM, PPC, marketing automation, content marketing and AI-era search optimization, working closely with Sales, Product Management, Channel Partners and Corporate Marketing.

Key responsibilities

• Demand generation and leads management: own lead and pipeline targets, run campaigns for strategic industries and new customers, generate MQLs and SQLs, nurture leads, manage automation workflows and track funnel performance.
• Digital marketing: develop digital strategies, manage SEO, SEM, PPC and paid campaigns, manage website content, landing pages and UX, use web analytics, email and social media, and monitor results with data analytics.
• AI search and GEO optimization: collaborate with global teams on AI-enabled content and search strategies and monitor emerging AI search trends.
• Content and integrated marketing: localize content such as case studies, press releases, technical articles, videos and webinars, and plan campaigns combining digital, content, PR, social media, events and partners.
• Event marketing: organize trade shows, seminars, webinars and partner activities, maximize event ROI, and manage external agencies and vendors.

Required profile

• Bachelor's degree or above in Marketing, Business Administration, Communications or a related field.
• 8+ years of experience in marketing, MarCom, digital or growth marketing roles in multinational companies.
• Proven track record in lead generation, pipeline creation and revenue-focused marketing.
• Fluent verbal and written Mandarin and English.
• Preferred: experience in industrial automation, motion control, robotics, manufacturing, semiconductor or other B2B industries, and managing regional marketing programs across APAC.

Required skills

• SEO, SEM, PPC and marketing automation
• CRM systems and website analytics and performance optimization
• Managing external agencies and digital marketing vendors
• Preferred: Salesforce, Marketo, HubSpot, Pardot, Google Analytics, Google Ads, Baidu Ads, LinkedIn Campaign Manager, SEO tools, GEO and AI search optimization