Manager, Marketing, PR & Event

About the role

You will own the end‑to‑end event marketing engine for JBL and Harman Kardon in China, turning brand strategy into high‑impact live experiences for both consumers and trade audiences. The role sits at the intersection of brand storytelling and commercial activation, partnering with Sales, Trade Marketing, E‑commerce, Retail and Product teams.

Key responsibilities

• Lead planning and execution of new product introduction (NPI) launch events, from concept to post‑launch amplification.
• Conceptualize and run consumer brand events such as pop‑ups, music/lifestyle moments, festivals and cultural activations.
• Build and manage a national roadshow calendar, scaling formats across tier‑1 to tier‑3 cities.
• Own HARMAN’s presence at trade shows and industry exhibitions, handling booth design, experiential programming and lead capture.
• Plan and deliver dealer meetings, distributor conferences and retail partner events that communicate product priorities and channel programs.
• Brief, select and manage creative, event production and experiential agencies, establishing scopes, SLAs and evaluation frameworks.
• Manage event budgets, contracts, timelines and on‑site quality control while ensuring brand standards and compliance.

Required profile

Required skills