Manager, Customer Marketing – Digital Commerce

About the role

The Manager, Customer Marketing – Digital Commerce leads the digital commerce activation strategy for GCM across China’s e‑commerce, O2O, and social commerce platforms. Reporting at a JG10 level, the role translates brand priorities into platform‑specific growth plans that drive conversion, revenue acceleration, and ROI at scale.

Key responsibilities

• Define and own the annual and long‑range digital commerce strategy aligned with GCM growth objectives.
• Lead platform roadmaps for marketplaces and O2O ecosystems, including mega‑event planning (6.18, 11.11, etc.).
• Shape digital portfolio architecture, bundling, innovation launches, and price‑pack optimization.
• Influence revenue growth, margin mix, and promotional ROI; partner with RGM and Finance on investment allocation.
• Conduct post‑event performance analysis and embed data‑led optimization into planning cycles.
• Align Media, IMX, Category, and Key Account teams around a full‑funnel strategy.

Required profile

• Bachelor’s degree required; MBA preferred.
• 4‑8 years of experience in e‑commerce, digital strategy, or platform marketing in China.
• Proven ownership of large‑scale digital campaigns with measurable revenue outcomes.
• Strong commercial acumen and P&L orientation.
• Experience in FMCG and shaping long‑range channel strategy is a plus.

Required skills

What we offer

• Opportunity to shape portfolio decisions impacting brands, categories, and consumers at scale.
• High‑visibility partnership with senior Marketing, Category, and Commercial leaders.
• Exposure to enterprise‑level strategy discussions within a world‑class system.
• Competitive compensation, benefits, and development opportunities.
• Hybrid work setup based in Shanghai.