Director, Digital Brand Marketing, Basketball GC

About the role

Nike Digital Marketing connects consumers and athletes through digital channels, and is looking for a Digital Brand Marketing Director to lead its Basketball Digital Brand Marketing team in GC (Global China). The role reports directly to the Senior Director, Digital Marketing GC and leads a high-performing team that drives the digital marketing strategy for Nike Basketball.

Key responsibilities

• Develop and execute the GC digital brand marketing strategy for basketball, so each activation meets high quality standards and resonates with consumers at key moments.
• Lead with strategic storytelling to align cross-functional and leadership stakeholders around big ideas.
• Manage resource planning and delivery execution to turn ideas into results.
• Collaborate with and empower top-tier creative talent to produce world-class consumer experiences.
• Work closely with the Global Digital Marketing team, GC Basketball marketing teams and the Nike Direct Digital Commerce team on brand storytelling, demand generation and community connection.

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent experience.
• 10+ years in brand marketing with deep expertise in the basketball ecosystem, from elite athletes to everyday players.
• Proven success building and activating global networks for cross-border, cross-cultural collaboration.
• Experience leading diverse, high-performance teams and influencing at senior levels.
• Genuine passion for basketball, culture and fashion, and for growing the sport in underserved communities.

Required skills

• Extensive knowledge of Nike Basketball products and athlete portfolio.
• Strong command of digital platforms such as e-commerce and apps.
• Exceptional verbal and written communication skills.
• Ability to balance creativity with discipline in a fast-moving, ambiguous environment.