Channel Manager

About the role

Bellroy is expanding its fully localised operation in China and needs a Channel Manager to own and grow its e‑commerce marketplace presence. You will shape the channel strategy, translate it into commercial and operational plans, and work closely with third‑party partners and agencies to deliver high‑impact campaigns.

Key responsibilities

• Develop and execute the ecommerce channel strategy for key Chinese marketplaces (Tmall, JD, Douyin).
• Translate strategy into clear commercial and operational plans and set priorities.
• Coordinate with TP partners and external agencies to ensure campaigns and daily operations run efficiently.
• Analyse sales, traffic, conversion and profitability data to identify opportunities and optimise performance.
• Continuously improve processes and the consumer brand experience across all touchpoints.
• Take full ownership of the channel, driving analysis and decision‑making without waiting for direction.

Required profile

• 3+ years of hands‑on experience managing e‑commerce or marketplace channels on platforms such as Tmall, JD or Douyin.
• Proven track record of managing external agencies or third‑party partners.
• Strong analytical mindset, comfortable working with sales, traffic and ROI metrics.
• Self‑starter who can own channel performance and drive continuous improvement.
• Curiosity about new tools, AI and automation in digital commerce.
• Genuine interest in consumer brands and the future of digital commerce.

Required skills

• Tmall
• JD.com
• Douyin