Business Development Manager - China CBEC

About the role

Lesaffre, a global player in yeasts and fermentation serving baking, food, health care and biotechnology, is looking for a Business Development Manager in Shanghai. The role owns the full responsibility for the China CBEC business (a 13 million euro target by 2030), driving go-to-market strategies through direct and indirect channels.

Key responsibilities

• Develop the China CBEC strategy and execute it, working with Marketing and Regulatory to identify key players and with Global/Regional KA teams on customer co-marketing programs.
• Build commercial relationships with targeted CMOs across regions, especially for formulation development and consolidation of ingredients not yet listed in China.
• Collaborate with CBEC platforms such as Tmall Global, TikTok Global and JD Global on trends, ingredients and consumer education programs.
• Support global leading brands expanding in China through trade partners and marketing agencies.
• Manage the China KA pool (H&H, R&B, Haleon, Byhealth, Wonderlab, Mom's Garden, etc.), identify new opportunities with KA customers and implement BU pricing policy.
• Lead distributor management, BU business reviews, monthly forecasting and reporting of commercial achievements and KPIs.

Required profile

• At least a bachelor's degree in Pharmacy, Science or Food and Nutrition.
• More than 10 years of direct B2B sales experience with a proven track record in the Korean dietary supplement industry.
• An MBA or experience selling pharma, human nutrition or food ingredients is an advantage.
• Fluent written and spoken English.
• Ability to travel domestically and internationally to accounts and sales meetings (75% of time).

Required skills

• Strong results-driven sales record with revenue growth and market share expansion in ingredient businesses.
• Excellent negotiation, communication and problem-solving skills.
• Ability to position a novel ingredient against competitors and regulators.
• Full proficiency in Sales Excellence methodology and project management.
• Budgeting and forecasting experience.