Segment Marketer & Business Development Manager

About the role

3M is seeking a Segment Marketer & Business Development Manager to drive growth in adhesive, tape and IoT‑related product segments. You will combine market insight with customer‑focused strategies to expand key accounts and launch targeted campaigns.

Key responsibilities

• Analyze market dynamics, segment customers and identify high‑potential target markets.
• Develop and execute marketing campaigns tailored to specific segments.
• Collaborate with cross‑functional teams to align product, sales and communication efforts.
• Manage relationships with key accounts, understanding their needs and delivering customized solutions.
• Monitor market trends, competitive activity and adjust strategies accordingly.

Required profile

• Bachelor’s degree or higher.
• Experience in the adhesive or tape industry; familiarity with IoT segments is a plus.
• Proven track record working with key accounts and delivering results.
• Strong analytical mindset and ability to adapt to changing market conditions.

Required skills

• Market segmentation and target market identification.
• Design and execution of targeted marketing campaigns.
• Excellent communication and collaboration abilities.

What we offer

• Opportunity to work for a globally recognized innovator.
• Access to diverse teams and resources that encourage creativity.
• Supportive environment that values safety and continuous improvement.