Brand Manager

About the role

Lululemon is seeking a Brand Manager to lead end‑to‑end brand campaigns in Shanghai. You will be the central driver of campaign strategy, execution, and business impact, working closely with cross‑functional teams to deliver compelling brand experiences.

Key responsibilities

• Own brand campaigns from strategy, planning, production to go‑to‑market execution.
• Drive campaign cadence, ensure delivery at key milestones and achieve launch excellence.
• Lead the always‑on product and activation marketing strategy aligned with annual brand objectives.
• Integrate the consumer journey across channels, maintaining consistent tone and effective communication.
• Facilitate cross‑functional alignment, remove blockers and ensure efficient execution.
• Develop integrated marketing plans, retail enrollment, hindsight reporting and brand lift studies.
• Identify operational gaps and enable teams to deliver campaigns on time.
• Partner with global brand teams to localize and implement global concepts in China.

Required profile

• 7–9 years of experience in brand strategy and integrated marketing.
• Proven track record in campaign planning, execution and delivery.
• Strong project‑management capability with the ability to influence without authority.
• High learning agility, intellectual curiosity and a continuous‑improvement mindset.
• Fluent in English and Mandarin.
• Bachelor’s degree in Marketing, Business or related field (MBA preferred).

Required skills