Assistant PR Manager – Shanghai

About the role

Lululemon is seeking an Assistant PR Manager to join its China PR team in Shanghai. Reporting to the China PR Manager, you will help drive PR campaigns, events, and earned‑media initiatives that elevate the brand’s performance categories – yoga, running, and training – across the Chinese market.

Key responsibilities

• Support the planning and execution of global and China‑specific PR campaigns and high‑visibility brand initiatives.
• Coordinate regional community events, new store openings, and media collaborations.
• Craft compelling messaging for press releases, media pitches, and guest communications.
• Build and maintain relationships with key Chinese media outlets across mass, fashion, lifestyle, and sports verticals.
• Activate major sports moments in running, yoga, and training to generate earned coverage.
• Collaborate closely with global and regional PR teams to ensure alignment and synergy.

Required profile

• Approximately 5 years of consumer PR experience, preferably in sports or retail.
• Proven track record of managing large‑scale brand PR campaigns.
• Strong understanding of China’s media and social landscape.
• Passion for sports and an entrepreneurial mindset.
• Bachelor’s degree or higher.

Required skills