Senior, City Marketing, Beijing & GBJ/CY, Jordan GC

About the role

Nike is looking for a Senior City Marketing professional to support the development and execution of Jordan Brand city marketing initiatives, with a primary focus on Streetwear and Lifestyle. The role brings Jordan's products, stories and consumer experiences to life through community, retail and offline activations, using city insights and consumer understanding to support locally relevant marketing while contributing to broader Brand Marketing priorities across Sport.

Key responsibilities

• Support the planning and execution of city marketing programs focused on Streetwear, Lifestyle and youth culture.
• Develop understanding of local consumers, communities and cultural trends, and turn city insights into marketing ideas and opportunities.
• Plan and execute offline marketing activations and consumer events, coordinating with agencies and external partners.
• Support product launches through retail experiences, product storytelling and consumer engagement.
• Build relationships with local communities, creators, agencies and retail partners.
• Work with Brand, Marketplace, Retail, Communications and other cross-functional teams.
• Stay connected with social content, consumer trends and cultural moments for locally relevant storytelling.
• Support the Marketing Manager on broader Jordan Brand projects, including Basketball, Sport and other city marketing priorities.

Required profile

• 5-8 years of experience in Brand Marketing, City Marketing, Consumer Marketing or similar fields.
• Experience on Streetwear, Lifestyle, Fashion, Music or Youth Culture projects is preferred.
• Proven experience planning and executing offline activations or consumer events.
• Experience working with agencies and external partners from planning through execution.
• Good understanding of retail marketing, product storytelling and consumer experience.
• Strong communication and project management skills, able to manage multiple priorities.
• Ability to understand consumers, identify opportunities and contribute practical marketing ideas.
• Passion for basketball, sport, streetwear and youth culture.