Segment Marketing - Data Center Industry

About the role

ABB is hiring a Segment Marketing professional in Shanghai who reports to the Marketing Manager. The role covers proactive business development aligned with the division's strategy in countries where business conditions need extra attention, providing product, application, solution and customer (group) support for the assigned product portfolio to ensure profitable growth.

Key responsibilities

• Define, develop and execute strategies and business plans for focus segments, channels and applications in collaboration with Sales and Marketing.
• Set marketing and sales targets and define metrics and measurement tools to monitor regional performance.
• Support product launches and customer events, and develop product support and training with Product Management and the global team.
• Manage commercial and technical support for the Sales team.
• Monitor data center industry policies, technology trends and emerging solutions such as cross-regional optimization, liquid cooling and modular facilities, and produce market analysis reports.
• Analyse the project decision chain of key stakeholders (general contractors, design institutes, operations providers, OEMs) and build market penetration strategies for low-voltage distribution hardware.
• Build a competitive intelligence system, adjust market tactics and forecast annual industry sales targets.
• Plan and run trade shows, technical seminars and product presentations, and research competitor dynamics to support the sales team on strategic projects.
• Document and share data center case studies and industry best practices.

Required profile

• Bachelor's degree or above, preferably in electrical engineering, power systems, mechatronics or a related engineering discipline.
• 8-10+ years of experience in industry market development, business planning and strategic market initiatives.
• Proven ability to drive sales teams and channel partners to meet industry objectives.
• English at a level suitable for business communication.
• Comprehensive understanding of data center industry systems, infrastructure and technical requirements.

Required skills

• Industry research reports, competitive analysis and industry marketing strategy development.
• Solution presentations and PowerPoint.
• Portfolio management, go-to-market strategy, market intelligence and digital marketing.