Regional Sales Manager, China

About the role

We are looking for a dynamic Regional Sales Manager to lead growth and partnership strategies for Oxford International Digital Institute (OIDI) in China. The role focuses on promoting OIDI’s suite of digital education products to agents and B2B partners targeting the North American market, especially Canada.

Key responsibilities

• Develop and execute regional strategic plans to meet sales targets for OIDI’s product suite and expand the agent network in China.
• Manage and nurture relationships with existing agents, ensuring ongoing engagement and success.
• Identify, onboard, and train new agency partners, providing sales enablement support.
• Drive sales through educational agents and explore additional channels such as local schools, universities, and teacher associations.
• Represent OIDI at industry events, fairs, and conferences to build brand awareness.
• Collaborate with internal teams to tailor marketing materials for the target market.
• Monitor market trends and competitor activities to inform strategic decisions.
• Maintain accurate CRM records and report KPIs and pipeline forecasts to senior leadership.

Required profile

• Bachelor’s degree in Business, Marketing, Education or related field.
• Significant sales experience, preferably in the education sector, with a proven track record of meeting targets.
• Strong network of educational agents in China focused on North America, especially Canada.
• Fluency in English and Mandarin and ability to travel within the region.
• Based in China and legally authorised to work.

Required skills

• Experience using CRM platforms such as Salesforce.
• Experience using CRM platforms such as HubSpot.