PR Specialist – Celebrity Endorsements

About the role

The PR Specialist will drive brand communication and public‑relations initiatives with a strong emphasis on celebrity endorsement projects. Working closely with top‑tier talent, agencies, media partners and internal teams, the role aims to boost brand visibility, safeguard reputation and deliver integrated campaign value.

Key responsibilities

• Communicate directly with celebrities and their management agencies, supporting negotiations, contracts, timelines and announcement planning.
• Maintain ongoing relationships with celebrity agents and external partners while identifying and mitigating communication risks.
• Plan, draft, edit and proofread press releases, celebrity announcement materials and social‑media copy, ensuring alignment with brand messaging.
• Coordinate the execution of celebrity announcement events and integrated PR campaigns, managing both online and offline activities.
• Collaborate with internal stakeholders and external PR agencies to align project goals, timelines and deliverables.
• Monitor daily media coverage and social platforms, assist in crisis‑PR planning and respond promptly to public‑opinion incidents.

Required profile

• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations or a related field.
• Approximately 2 years of experience in public relations, communications or brand marketing.
• Experience in beauty, FMCG, fashion media or a 4A agency is preferred.
• Proven hands‑on experience working with top‑tier celebrities and managing endorsement workflows.
• Strong risk awareness and ability to anticipate communication issues.
• Excellent cross‑departmental communication and execution capabilities.

Required skills