Performance Media Manager

About the role

We are looking for a Performance Media Manager to lead our paid media initiatives across Mainland China. You will work closely with Digital Retail, Marketing, and Brand Creative teams to design, execute, and optimise omni‑channel campaigns that drive qualified traffic to our website, mini‑programs, and app.

Key responsibilities

• Plan, manage and optimise performance media budgets across search, affiliate, display, programmatic, SEO and remarketing channels.
• Collaborate with Marketing and Creative teams to develop media‑specific creative briefs and assets.
• Negotiate with partners and agencies, select online vendors, and maintain strong relationships.
• Monitor daily metrics, produce weekly and monthly performance reports, and share post‑mortem insights.
• Establish standard reporting templates and processes to ensure consistent analysis.

Required profile

• 5‑7 years of experience in paid performance marketing, either in an agency or in‑house role.
• Proven track record managing paid search, retargeting, prospecting, affiliate and programmatic campaigns.
• Strong analytical mindset with advanced Google Analytics certification.
• Fluent in English and Chinese, with excellent communication and teamwork skills.

Required skills

• Google Analytics (Advanced certification)
• Excel
• Google Data Studio
• Power BI
• Photoshop (photo editing)
• SEM / SEO
• Affiliate marketing
• Programmatic buying