MarCom Manager

About the role

The MarCom Manager will lead integrated marketing programs that generate qualified sales leads, accelerate pipeline growth, and strengthen brand awareness for Kollmorgen across China and APAC. The role focuses on digital demand generation, SEO, SEM, PPC, marketing automation, content marketing, and AI‑era search optimization while collaborating closely with sales, product, channel partners, and corporate marketing teams.

Key responsibilities

• Own and drive marketing‑generated lead and pipeline targets, developing demand‑generation campaigns for strategic industries.
• Manage lead nurturing programs, marketing automation workflows, and track funnel performance from leads to revenue.
• Develop and execute digital marketing strategies, optimizing SEO, SEM, PPC, website content, landing pages, and user experience.
• Lead regional digital efforts through search marketing, social media, email, and integrated campaigns, using analytics to continuously improve performance.
• Collaborate with global teams to deploy AI‑enabled content and search strategies, monitoring emerging AI search trends.
• Create and localize marketing content such as success stories, technical articles, videos, and webinars, ensuring alignment with brand guidelines.
• Organize trade shows, webinars, customer events, and partner activities, maximizing ROI through lead capture and follow‑up.
• Manage external agencies, vendors, and service providers to support marketing initiatives.

Required profile

• Bachelor's degree or higher in Marketing, Business Administration, Communications or related field.
• 8+ years of experience in Marketing, MarCom, Digital or Growth Marketing within multinational companies.
• Proven track record in lead generation, pipeline creation, and revenue‑focused marketing programs.
• Fluent verbal and written communication in Mandarin and English.
• Strong analytical thinking and data‑driven decision‑making capabilities.

Required skills

• SEO (Search Engine Optimization)
• SEM (Search Engine Marketing)
• PPC (Pay‑Per‑Click Advertising)
• Marketing Automation platforms
• CRM systems
• Website analytics and performance optimization tools
• Google Analytics, Google Ads, Baidu Ads, LinkedIn Campaign Manager
• SEO tools (e.g., Ahrefs, SEMrush)
• Salesforce, Marketo, HubSpot, Pardot
• GEO (Generative Engine Optimization) and AI Search Optimization