Global Communication Manager

About the role

The Global Communication Manager will lead the design and execution of digital communication initiatives that enhance corporate, commercial and employer branding on a worldwide scale. This role requires a blend of strategic thinking, content creation expertise, and data‑driven optimisation.

Key responsibilities

• Develop and execute integrated digital communication strategies that strengthen corporate, commercial, and employer branding.
• Manage and continuously optimise the company’s digital communication system, including social media channels (RedNote, WeChat, LinkedIn, etc.), themed newsletters, the global intranet and emerging digital platforms.
• Lead the creation of high‑impact multimedia content such as infographics, videos, motion graphics, animations and other interactive formats aligned with branding objectives.
• Evaluate and deploy AI‑powered tools to enhance multimedia content creation, data analytics and digital campaign performance.
• Track and analyse communication campaign performance, continuously optimising for greater effectiveness and efficiency.
• Support corporate announcements, reputation management initiatives and issue/crisis management by drafting bilingual statements, monitoring stakeholder sentiment and adjusting communication approaches.
• Identify, evaluate, prioritise and optimise PR opportunities that support corporate branding and business objectives.

Required profile

• Bachelor’s degree or higher in Communications, Digital Media, Public Relations, Life Science or Engineering‑related fields; overseas study or work experience is a plus.
• Excellent written and verbal communication skills in English and Chinese, with the ability to independently produce high‑quality bilingual content.
• Deep understanding of social media platforms and promotion strategies.
• Hands‑on experience using AI tools or other emerging technologies for communication, content creation or digital promotion initiatives.
• Experience with digital analytics and social media measurement tools to evaluate channel and campaign performance.
• Demonstrated project‑management skills with accountability for timelines, budgets, stakeholder coordination and quality of deliverables.
• Ability to thrive in a fast‑paced, dynamic environment and collaborate effectively across all levels, functions, geographies and cultures.

Required skills

• Proficiency with AI‑powered content creation tools for multimedia production.
• Experience using digital analytics tools to assess campaign performance.
• Familiarity with social media measurement platforms for tracking engagement and reach.