Fashion Retail Marketing Manager

About the role

The Fashion Retail Marketing Manager will lead the end‑to‑end orchestration of collection launch events, ensuring a seamless and immersive brand experience for boutique clients. This role bridges retail strategy with OBOS guidelines, driving client development and supporting the division’s expansion.

Key responsibilities

• Plan, execute, and close collection launch events, managing logistics, creative direction, and on‑site delivery.
• Align event strategy with boutique business priorities and OBOS strategic guidelines.
• Maintain the annual and seasonal event calendar, allocate resources, and control budgets.
• Coordinate cross‑functional teams including Retail, Visual Merchandising, Merchandising, AD, CEM, Style Expertise, L&D, and others.
• Collaborate with the Global Image Team and external production agencies to ensure global brand standards are met locally.
• Supervise on‑site event execution to guarantee high‑quality client experiences.

Required profile

• Strong understanding of boutique‑level business priorities and retail strategy.
• Proven ability to work across multiple internal teams and external vendors.
• Excellent project management and budget‑control skills.
• Experience in event planning, logistics, and brand experience delivery.

Required skills