Digital Communications Supervisor

About the role

The Tianjin Juilliard School is looking for a Digital Communications Supervisor to lead the day‑to‑day management of its owned social media channels. Reporting to the Director of Communications, the role supports admissions, public performances, and community outreach through hands‑on content creation and audience engagement.

Key responsibilities

• Operate and maintain the School’s social media platforms, including WeChat, RedBook (Xiaohongshu), and Weibo, handling content creation, posting, and copywriting.
• Engage directly with followers, routing feedback and inquiries to the appropriate internal teams.
• Gather content needs from various departments, plan editorial calendars, and produce digital assets as required.
• Support branding initiatives by creating and editing digital editorials and promotional materials.
• Monitor brand representation and public sentiment across owned channels.
• Develop and maintain relationships with key opinion leaders (KOLs) and expand platform reach.
• Stay informed about classical music, academic programs, and performance activities to ensure accurate and relevant content.

Required profile

• Bachelor’s degree or higher, preferably in journalism, communications, musicology, arts management, or related fields.
• At least three years of relevant experience in social media operations; experience in classical music or music education is a plus.
• Excellent written and spoken Chinese and English.
• Strong sense of responsibility, attention to detail, and ability to work under pressure.
• Effective teamwork skills and ability to collaborate across cultural and professional backgrounds.

Required skills

• Proficiency with Microsoft Office.
• Experience using social media management tools.
• Familiarity with WeChat, RedBook (Xiaohongshu), and Weibo platforms.