Creative Strategist

About the role

We are looking for a Creative Strategist who turns complex, unsexy products into compelling stories that drive real growth. Reporting to the Head of Marketing, you will shape the core idea behind product launches, growth campaigns and GTM strategies, ensuring every creative element is rooted in data and user behavior.

Key responsibilities

• Partner with product marketing to craft the central creative concept for product GTM strategies, feature drops and growth campaigns.
• Translate positioning and messaging frameworks into simple, repeatable concepts across all channels.
• Validate concepts against user behavior and funnel data to ensure they influence customer actions.
• Define visual direction, mood, tone and art‑direction briefs, working closely with designers, illustrators and agencies.
• Conceptualize motion and video assets—from short‑form social clips to product demo reels and launch films—optimised for fast‑scroll environments.
• Develop cohesive launch themes that unify landing pages, ads, emails, social posts and sales enablement materials.

Required profile

• Strong analytical mindset with ability to dig into user behavior and funnel metrics.
• Exceptional storytelling skills that convert positioning into ideas people feel.
• Comfortable directing visual execution and collaborating with creative production teams.
• Experience working in fast‑moving, growth‑focused environments.

Required skills