Consumer Engagement Manager

About the role

The Consumer Engagement Manager will shape and localise L'Oréal Luxe's global engagement strategies, ensuring a premium omnichannel experience for luxury consumers. This role bridges brand vision with market‑specific execution across digital and offline touchpoints.

Key responsibilities

• Adapt global consumer journey strategies to local market nuances across media, CRM, loyalty, services, and beauty advisors.
• Maintain brand prestige by delivering consistent, high‑quality offline and online consumer experiences.
• Oversee content planning and operations for key social media platforms and brand communities.
• Collect and analyse consumer data to generate market‑specific insights that inform bespoke brand experiences.
• Implement competitor monitoring and KOL investment tracking to identify trends and opportunities.
• Prioritise, track and benchmark omnichannel KPIs in line with global guidelines.
• Collaborate with cross‑functional teams such as Marketing and Sales to deliver integrated consumer journeys.
• Lead transversal projects affecting consumer engagement, ensuring alignment with brand objectives.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or a related field.
• 5+ years of progressive experience in consumer engagement, social media management or digital marketing.
• Preferable background in the beauty, FMCG or luxury sectors.

Required skills