Brand & Communications Manager - GCR

About the role

AppsFlyer is seeking a creative and data‑driven Brand & Communications Manager to lead integrated PR and digital communications across Greater China (GCR). Reporting to the Sr. Director of Marketing, you will shape the company’s narrative, amplify its voice, and drive brand awareness in the mobile and tech ecosystem.

Key responsibilities

• Develop and execute fully integrated branding and communications plans for multiple markets in GCR, from strategy through execution.
• Identify high‑impact media and industry opportunities to secure coverage in business, technology, marketing, advertising and mobile sectors.
• Craft thought‑leadership content such as bylines, speaking opportunities, white papers, blogs, videos, infographics, webinars and press releases.
• Manage regional agencies and points of contact, ensuring consistent messaging and measuring results for continuous improvement.
• Build and nurture relationships with partners, customers and third‑party organizations to amplify joint PR and marketing initiatives.
• Collaborate with product, sales and global marketing teams to align communications with launches, research reports and customer success stories.

Required profile

• 5+ years of experience designing and executing integrated PR/communications strategies for high‑tech or international companies.
• Proven ability to generate media hits and manage relationships with journalists, analysts and influencers.
• Strong storytelling skills with a data‑driven mindset.
• Independent self‑starter who can lead cross‑functional teams and agencies.

Required skills