Brand and Product Communication Manager – Van

About the role

The Brand and Product Communication Manager will lead the communication strategy for the Van product line, working closely with the HQ marketing team and external partners. You will craft compelling stories, manage media relations, and ensure consistent brand messaging across all channels.

Key responsibilities

• Develop and execute product communication plans for the Van brand.
• Collaborate with creative agencies to ensure high‑quality design, production, and delivery.
• Serve as the primary storyteller to raise awareness of the value proposition and drive demand.
• Plan, coordinate, and manage press events, including on‑site execution and media briefings.
• Conduct media landscape and competition analysis, prepare press materials, and manage press fleet assets.
• Draft yearly media communication plans, monitor industry news, and handle media crises.
• Identify and nurture long‑term media partnerships and opportunities.

Required profile

• University degree with 5–8 years of experience in branding, content, or product communication.
• Experience in automotive, technology, or media sectors is strongly preferred.
• Fluent English speaking and writing skills.
• Ability to manage multiple projects under pressure while delivering high‑quality work.

Required skills

• Proficiency in MS Office applications.
• Deep understanding of digital and social media platforms such as WeChat, Weibo, Redbook, and short‑video channels.

What we offer

• Opportunity to shape the communication strategy of a leading Van brand.
• Collaborative environment with global marketing teams and creative agencies.