Assistant Manager, Digital Marketing

About the role

This position supports the digital marketing team by driving influencer collaborations, local talent content programs, and digital innovation initiatives across key Chinese social platforms. The role works closely with internal and external partners to ensure high‑quality content and measurable performance.

Key responsibilities

• Develop and execute influencer strategies aligned with marketing calendars and commercial moments on platforms such as Little Red Book, WeChat, Weibo, Douyin and Bilibili.
• Build, maintain and manage relationships with KOLs/KOCs, supervise content projects, track performance and produce post‑campaign reports.
• Lead a local young‑talent content collaboration program, sourcing creators on Douyin and Little Red Book and managing communication throughout projects.
• Support digital innovation programmes, including social‑retail mini‑programs and gaming initiatives.
• Collaborate cross‑functionally on local content creation (VIP videos, creative videos) from ideation to post‑production, ensuring timely delivery.
• Assist the manager with regular performance reporting for global and local campaigns and influencer activities.

Required profile

• Minimum 5 years of experience in social influencer marketing, preferably within China.
• Deep knowledge of Chinese social platforms and trends; expertise in Little Red Book is a plus.
• Strong communication skills for interacting with influencer teams, agencies and internal stakeholders.
• Proven ability to manage creative and social content projects across various media formats.
• Excellent project‑management capabilities, delivering on time and within budget.
• Highly collaborative, able to build relationships with global marketing and digital teams.
• Native or excellent Chinese proficiency and fluency in English (spoken, written, presentation).
• Direct agency leadership experience preferred; luxury or premium brand background is a plus.

Required skills