Sr Douyin Media Analytics and Commercial Data Modeling Manager

About the role

We are looking for a senior leader to drive end‑to‑end Douyin media mix modelling and commercial data analytics for our China business. The role will design, build and operationalise AI‑enabled analytical frameworks that translate complex data into actionable media and commerce insights.

Key responsibilities

• Lead the development and execution of Douyin MMM and media effectiveness analyses, evaluating paid media, content, livestream and short‑video combinations.
• Translate model outputs into clear recommendations on media mix, content allocation and investment priorities.
• Design AI‑enabled analytical architecture for consumption data, automate monthly performance diagnostics and driver decomposition.
• Build predictive models such as sales forecasts, scenario simulations and early market warning signals.
• Partner with digital commerce, media and brand teams to define measurement frameworks and key business questions.

Required profile

• 8+ years of experience in modelling and data analytics, including agency and manufacturer side.
• 2+ years of experience building AI‑enabled analytics workflows or agents.
• Proven hands‑on capability in forecasting, regression and MMM/attribution modelling.
• Deep understanding of the Douyin media and commerce ecosystem and related data sources.
• Strong ability to work end‑to‑end with complex commercial and marketing datasets.

Required skills

• Python
• SQL