Performance Marketing Assistant Manager
the LEGO Group · Shanghai
Job description
About the role
Join a fast‑growing business where you will shape traffic acquisition strategies, boost efficiency and make a tangible impact with your performance marketing expertise. You will define and implement robust paid‑media plans, expand audience reach and collaborate closely with sales and brand activation teams to align media strategies with business goals.
Key responsibilities
- Build a holistic view of traffic operations (free, paid, activation) through performance tracking, trend forecasting and KPI setting.
- Develop integrated media plans covering media mix, phasing, target audiences and creative paid‑ads assets.
- Oversee daily media‑agency operations and real‑time optimisation, integrating with ISVs for precise targeting to improve ROI.
- Deliver regular performance analysis, track key KPIs such as traffic acquisition and campaign results, and report findings.
- Collaborate with the sales team to ensure traffic operations support CS targets.
Required profile
- Bachelor’s degree in business, mathematics, statistics, economics or a related field (preferred).
- 5+ years of proven experience in e‑commerce paid‑media management, traffic management and operations.
- Strong data‑analysis and storytelling abilities with a data‑driven attitude.
- Excellent communication skills for cross‑functional collaboration.
- Fast learner, adaptable, can‑do attitude and ability to work under pressure.
- Influence skills to lead media agencies and ensure robust implementation.
- Proficiency with Microsoft Office tools such as Excel and PowerPoint.
Required skills
- Excel
- PowerPoint
What we offer
- Family Care Leave with enhanced paid options.
- Life and disability insurance coverage.
- Wellbeing resources for physical and mental health.
- Generous colleague discount from day one.
- Performance‑based bonus scheme.
- Hybrid work model – average of three days per week in the office.
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the LEGO Group
Shanghai