National Key Account Manager

About the role

The National Key Account Manager (NKAM) is a core function within RATIONAL’s regional and national sales process, reporting to the National Key Account Director and collaborating with the International Key Account Management team. The role focuses on developing and sustaining key account business to position RATIONAL as the partner of choice.

Key responsibilities

• Identify and develop new key account opportunities across the territory, delivering tangible customer benefits.
• Introduce RATIONAL products and services to prospective key accounts and maintain long‑term relationships with existing customers.
• Work closely with the International Key Account Management team to align pricing, contracts, and share updates for international and global customers.
• Develop and execute local key account plans, meeting annual budget targets.
• Act as the voice of key customers within RATIONAL, creating culinary concepts with local corporate chefs.
• Record all business opportunities in a CRM system and meet activity targets using a structured sales approach.
• Collect and analyse market trends and intelligence, sharing insights with colleagues.
• Lead national customer‑specific projects, support market tests, and contribute to continuous business improvement.

Required profile

• Extensive key account sales experience in the kitchen equipment or hospitality industry, with an existing network of contacts.
• Strong understanding of customer needs, excellent relationship, communication, negotiation and selling skills.
• Customer‑service orientation, professional demeanor and a passion for good food.
• Proactive, results‑driven, self‑motivated with an entrepreneurial spirit.
• Team player who embodies RATIONAL’s values and can present and moderate effectively.