Integrated Marketing Manager

About the role

The Integrated Marketing Manager will lead the development and execution of social media strategies across key Chinese platforms such as RED and Douyin. The role focuses on driving e‑commerce traffic, conversion and measurable business outcomes for multiple consumer brands.

Key responsibilities

• Design and implement social media campaigns that align with brand positioning and generate e‑commerce results.
• Monitor, analyze and report on performance metrics to optimize campaign effectiveness.
• Develop content strategies based on audience insights and performance data.
• Plan and execute integrated brand activation initiatives, including influencer collaborations and paid media.
• Own media planning and buying for paid social channels, manage budgets and conduct post‑campaign analysis.
• Build and maintain relationships with KOLs, agencies and internal brand teams.
• Stay updated on platform changes, industry trends and best practices to continuously improve performance.

Required profile

• Minimum 2 years of experience in social/digital marketing and brand management within consumer‑facing industries.
• Proven track record in holistic campaign planning and social media strategy on platforms such as RED and Douyin.
• Bachelor’s degree or higher; proficiency in English.
• Results‑oriented, proactive and comfortable in a fast‑paced environment.
• Strong collaboration and stakeholder management skills in a multi‑brand or matrix organization.

Required skills

• RED (Xiaohongshu) platform
• Douyin platform