Growth Marketing Specialist – Customer‑Centric Campaigns

About the role

We are looking for a Growth Marketing Specialist to design, execute, and optimize customer‑centric, result‑driven marketing events, activations and experiments to drive growth. The role works closely with sales, product management, regional marketing teams and engages directly with customers. Success is measured by demand generation and marketing‑generated leads and funnels.

Key responsibilities

• Lead event scheduling, planning and execution tied to the marketing master plan, continuously improving campaign ROI.
• Collaborate with internal and external content/design agencies to create high‑converting landing pages, ads and digital campaigns, leveraging AI tools.
• Manage and improve corporate websites and social media channels.
• Explore new media and innovative approaches to engage target customers and boost brand awareness.
• Identify and test new customer‑acquisition channels and methodologies.
• Drive marketing experimentation to enhance persona‑based experiences and conversion rates.
• Coordinate offline activities such as trade shows, customer activations and channel promotions.
• Develop sales enablement tools using brand value propositions and customer insights.
• Build KPI dashboards with visual management to track results and drive continuous improvement.
• Stay on top of emerging marketing trends and AI techniques to maintain competitiveness.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• At least 2 years of experience in marketing communications, preferably B2B or technology‑related.
• Proven experience in content creation and campaign development.
• Familiarity with digital marketing tools and social media platforms.
• Strong obsession with AI adoption and a Plan‑Experiment‑Learn‑Improve mindset.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word); Adobe Creative Suite is a plus.
• Growth mindset, strong project‑management skills and the ability to influence cross‑functional teams.
• Excellent verbal, written and communication skills in English.

Required skills

• Microsoft PowerPoint
• Microsoft Excel
• Microsoft Word
• Adobe Creative Suite
• AI tools