Freelance PR Consultant – China

About the role

We are seeking a Freelance Public Relations Consultant to support our expanding client portfolio in China. The consultant will provide strategic PR guidance, manage media and influencer relations, and help execute high‑impact campaigns and events.

Key responsibilities

• Deliver strategic PR consultancy and market‑specific insights for the Chinese market, including media trends, cultural considerations and audience behaviour.
• Build and maintain relationships with key Chinese media outlets, secure editorial coverage and coordinate interviews.
• Identify, engage and manage collaborations with relevant Chinese influencers and content creators, overseeing product seeding and content approvals.
• Support the planning and execution of PR campaigns, media events, product launches, press conferences and brand activations, acting as the primary liaison between clients, media, influencers and internal teams.
• Manage multiple projects simultaneously, ensuring deadlines are met and deliverables are of high quality.

Required profile

• Proven experience in public relations with a strong track record of managing media relations and PR campaigns.
• Established network of media and influencer contacts within the China market.
• Deep understanding of China’s media landscape, cultural nuances and consumer trends.
• Excellent written and verbal communication, stakeholder management and client servicing abilities.
• Strong organisational skills and the ability to work independently while collaborating with internal teams.
• Previous agency experience is highly desirable.

Required skills