Director of Marketing & Programming
Andaz · Shanghai
Job description
About the role
The Director of Marketing & Programming will lead all marketing initiatives for Andaz Shanghai ITC, ensuring high visibility and public awareness of the hotel while supporting business objectives.
Key responsibilities
- Develop and execute integrated marketing strategies to promote the hotel’s brand and services.
- Collaborate closely with the Director of Sales & Marketing to align marketing activities with sales goals.
- Maintain and strengthen relationships with media outlets, influencers, and industry partners.
- Oversee the creation of promotional materials, digital content, and programming events.
- Monitor market trends and competitor activities to adjust tactics accordingly.
Required profile
- University degree or diploma in Marketing, Hospitality, or Tourism Management.
- Minimum of 2 years experience as a Director of Marketing in a large operation.
- Strong problem‑solving, administrative, and interpersonal abilities.
- Proven ability to work collaboratively across departments.
Required skills
- N/A
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Andaz
Shanghai
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