Communications Manager
The Coca-Cola Company · Shanghai
Job description
About the role
The Communications Manager will lead the company’s reputation strategy by shaping media narratives, creating integrated storytelling, and delivering high‑quality communications support. You will work closely with internal teams and external media to translate business priorities into compelling content.
Key responsibilities
- Develop and execute strategic media relations plans that enhance corporate reputation and align with business goals.
- Drive integrated media engagement across traditional, digital, social, and emerging platforms.
- Build and maintain relationships with journalists, editors, influencers, and key external stakeholders.
- Identify proactive storytelling opportunities, monitor trends, and provide strategic recommendations.
- Monitor, analyze, and report on media results to inform future communication strategies.
- Collaborate with External, Digital, and Internal Communications teams on integrated campaigns and messaging.
- Draft and edit press releases, media statements, executive remarks, feature stories, and social content in English and Chinese.
- Support content planning, media events, interviews, and issue‑response activities.
- Serve as a communications consultant to ensure materials meet corporate standards and cultural sensitivities.
Required profile
- Bachelor’s degree in Communications, Journalism, Marketing, or a related field.
- 5+ years of experience in media relations, corporate communications, or public relations.
- Strong written and verbal communication skills in English; proficiency in Chinese is a plus.
- Strategic thinker with the ability to translate business objectives into clear messaging.
- Proven ability to build trusted relationships with media and internal stakeholders.
Required skills
- Media relations and strategic communications planning.
- Content creation and editing for press releases, statements, and social media.
- Monitoring and analysis of media coverage and sentiment.
- Stakeholder management and collaboration across cross‑functional teams.
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The Coca-Cola Company
Shanghai
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