Business Development Manager – LPM China

About the role

The Business Development Manager will lead the development pipeline for high‑potential brand owners in China, acting as a trusted advisor on Pressure Sensitive Label (PSL) material selection and application. You will influence end‑user decisions, provide sustainability thought leadership, and translate market insights into actionable sales strategies.

Key responsibilities

• Identify and explore new growth opportunities, including emerging markets, new application segments, and untapped brand owners.
• Build and manage a robust business opportunity pipeline from discovery through commercial execution.
• Act as PSL material selection consultant, solving dispensing or application challenges for customers.
• Provide value‑added services aligned with customers’ business priorities and sustainability goals.
• Develop business strategies based on research studies and mobilize sales teams to capture opportunities.
• Monitor market dynamics and customer needs in real time to retain market share and defend existing business.

Required profile

• Proven experience in business development or sales within labeling, packaging, or related material industries.
• Strong understanding of EU brand owners’ priorities, sustainability considerations, and value‑chain ecosystems.
• Ability to translate technical PSL knowledge into commercial solutions.

Required skills

• Pressure Sensitive Labels (PSL) expertise
• Material selection and application problem‑solving