Associate Digital Product Manager – Loyalty (Greater China)

About the role

We are looking for an Associate Digital Product Manager to lead the evolution of IHG One Rewards in Greater China. The role owns the loyalty product roadmap across guest‑facing digital channels and drives the Loyalty Product Modernization initiative, combining strategy, AI‑powered personalization and cross‑platform delivery.

Key responsibilities

• Own and prioritize the loyalty product roadmap for China Mini Apps, IHG One Rewards Apps, HarmonyOS and LINE Mini App, aligning with global framework and local objectives.
• Lead the delivery of Loyalty Product Modernization, including CRM initiatives and integration of online and offline channels.
• Develop member‑lifecycle features such as enrollment, tier progression, points earning & redemption, benefit personalization and retention.
• Collaborate with AI and data teams to embed AI‑powered capabilities and agents throughout the member journey.
• Translate business requirements into user stories, acceptance criteria and product specifications, overseeing end‑to‑end delivery.
• Conduct market research and competitive analysis on loyalty programs, hospitality technology and AI applications.
• Partner with Loyalty Marketing on go‑to‑market campaigns and measure effectiveness through data‑driven KPIs.
• Monitor engagement metrics, analyze user feedback and behavioral data to continuously improve product performance.

Required profile

• Bachelor’s degree in technology, business, economics or psychology.
• 2+ years of experience as a Product Manager/Owner in digital products, preferably in loyalty or hospitality.
• Hands‑on experience with API‑driven product development and cross‑platform integrations (mobile, mini‑programs, web).
• Familiarity with AI concepts and practical applications in marketing, personalization or customer analytics.
• Experience working in agile (Scrum) environments.
• Strong analytical ability to turn data insights into product decisions.
• Excellent written and spoken English communication skills.
• Proven ability to collaborate across engineering, design, marketing, CRM and global/local stakeholders.

Required skills

• API‑driven product development
• Cross‑platform integration (mobile, mini‑programs, web)
• AI‑powered product features
• Agile (Scrum) methodology

What we offer

• Hybrid working model combining office and remote work.
• Room discounts across IHG properties, recharge days and volunteering days.
• Wellbeing programs through the myWellbeing framework.
• Inclusive culture with opportunities for growth and development.