Content Creator – Social Video for LEGO China

About the role

Join LEGO Agency China as a Content Creator and become a key driver of LEGO’s creative campaigns for children and adults across Chinese social platforms. You will bring the LEGO DNA to life through video, animation and experimental formats, ensuring each piece resonates with local audiences while staying true to the brand.

Key responsibilities

• Lead video pre‑production, shooting and post‑production editing for social and case‑study videos.
• Develop quick‑turnaround content that adapts global LEGO campaigns to the Chinese market.
• Collaborate with external production houses to experiment with new formats and deliver world‑class output.
• Stay ahead of communication trends and tailor content to the specific attributes of each Chinese social platform.

Required profile

• 3‑5 years of video production experience in an advertising agency, production house or media environment.
• Proven ability to create fast‑paced content for digital and social channels.
• Strong understanding of Chinese social media ecosystems and platform requirements.
• Passion for LEGO and familiarity with kids communication is a plus.

Required skills

• Video pre‑production planning
• Filming and camera operation
• Video editing and post‑production
• Animation techniques
• Knowledge of Chinese social media platform specifications