Brand & Community Assistant Manager

About the role

We are looking for a Brand & Community Assistant Manager to join lululemon’s China Brand & Community team in Shenzhen. The role supports regional activation of national brand objectives, driving community‑focused initiatives and retail marketing across Shenzhen and the southern region.

Key responsibilities

• Support development and execution of area campaign plans that boost reach and relevance to meet business growth targets.
• Identify and leverage local cultural or sport moments (e.g., marathons, Hyrox) to create impactful community initiatives.
• Deliver regional brand campaign and product story launches, ensuring premium, locally relevant activations across retail, OOH, in‑mall advertising, studio partnerships and more.
• Activate brand‑level community moments such as IDY, SSG, WMHD with strategic amplification plans.
• Assist city‑level teams in delivering consistent store and community experiences.
• Build foundational community capabilities through workshops, ambassador enablement, retail enrollment and CRM program implementation.
• Use CRM insights, guest data and community trends to shape strategy and activation.
• Collaborate with brand marketing, retail leadership and community leads, and communicate local insights to national teams.

Required profile

• 8+ years of experience in brand marketing, retail marketing or community activation.
• Strong project‑management and execution discipline.
• Proven ability to work with multiple stakeholders and align cross‑functional teams.
• Fluent in Mandarin and English; Cantonese a plus.
• Data‑informed mindset with ability to interpret guest insights and activation performance.
• Passion for community, movement and product storytelling.
• Comfortable in a fast‑paced, high‑growth, high‑ownership environment.

Required skills