Marketing Director - Food & Beverage

About the role

We are seeking a Marketing Director to lead brand strategy and growth for a leading international consumer goods portfolio in the Food & Beverage sector. The role offers significant ownership, visibility across the organization, and the chance to shape brand performance in a dynamic market.

Key responsibilities

• Develop and execute long‑term and annual brand strategies aligned with business objectives.
• Translate consumer, shopper and market insights into actionable growth opportunities.
• Lead integrated marketing campaigns across all consumer touchpoints, working with agency partners and cross‑functional teams.
• Manage communications, media, digital, social and content strategies to maximise reach and engagement.
• Partner with internal insights, commercial, communications and regional stakeholders to ensure flawless execution.
• Oversee external creative, media and digital agencies to deliver high‑quality market activation.

Required profile

• Bachelor’s degree required; advanced business or marketing education is a plus.
• 10+ years of brand marketing experience in consumer‑facing industries.
• Proven track record developing brand strategy and large‑scale marketing campaigns.
• Ability to leverage consumer insights to drive business and brand results.
• Deep understanding of China’s digital, social and media landscape.
• Strong commercial acumen with a consumer‑first mindset.
• Excellent project and stakeholder management capabilities.
• Highly driven, entrepreneurial and results‑oriented.
• Strong communication, presentation and leadership skills.
• Passion for contemporary culture, lifestyle trends and premium consumer experiences.

Required skills

What we offer

• Lead marketing for a highly recognised consumer brand portfolio.
• Significant ownership and visibility across the organisation.
• Exposure to regional and global stakeholders.
• Opportunity to shape brand growth in a world‑class market.
• Competitive compensation and long‑term career development potential.