External Communication Specialist – Customer Events & Trade Shows

About the role

The External Communication Specialist will drive the planning and execution of customer‑focused events and technical forums for Bosch's Truck Business Unit. You will act as the central point of contact for industry conferences, trade fairs and marketing gift programmes, ensuring seamless delivery and strong brand presence.

Key responsibilities

• Plan, coordinate and deliver customer activities and technical forums, from pre‑event preparation to post‑event reporting.
• Manage participation in industry conferences, seminars and NGO/working‑group meetings, handling agenda confirmation and attendance logistics.
• Support the Truck Business Unit’s presence at major trade fairs and exhibitions, overseeing on‑site reception and post‑event analysis.
• Oversee the selection, distribution and compliance of marketing gifts and activity supplies.
• Collaborate closely with Sales, Engineering, Marketing and external suppliers to ensure event quality and capture customer feedback.

Required profile

• Proven experience in event planning or external communications, preferably in an industrial or automotive environment.
• Strong organisational skills with the ability to manage multiple stakeholders and deadlines.
• Excellent written and verbal communication in English; Mandarin is a plus.
• Ability to analyse customer feedback and translate insights into actionable recommendations.

Required skills