e-Commerce and Digital Strategy Manager 电子商务和数字战略经理

About the role

The e-Commerce and Digital Strategy Manager is responsible for managing the hotel's website and positioning it as the primary electronic distribution channel. The role also oversees all online platforms, drives digital media campaigns, and continuously optimizes the hotel's overall digital presence to increase direct bookings and revenue. Reporting to senior management, the manager collaborates with sales, marketing and IT teams to align online initiatives with the brand’s strategic objectives.

Key responsibilities

• Ensure the accuracy and consistency of property content and visual presentation across the brand website, third‑party portals and all digital channels.
• Report on brand.com performance metrics, analyse data, and implement strategic actions to improve key performance indicators such as conversion rate and average daily rate.
• Achieve defined website sales targets and increase the hotel's revenue share from direct online bookings.
• Develop and optimise traffic‑acquisition strategies, including SEO, SEM and paid media, to maximise visitor conversion.
• Maintain consistent brand messaging across social media and digital platforms in line with corporate guidelines.
• Support the execution of brand, regional and corporate projects related to digital transformation and online marketing.
• Manage the hotel's online image, ensuring a compelling and up‑to‑date presence on all digital platforms.