Senior Design Manager – Consumer Brands (China & Hong Kong)

About the role

The Senior Design Manager will lead the design strategy for all Consumer Brands Group (CBG) brands and portfolios across China and Hong Kong. Reporting to senior leadership, you will shape visual identity, brand standards and creative execution that resonate culturally and drive growth. This role blends strategic oversight with hands‑on design work while building and mentoring a local design team.

Key responsibilities

• Define and implement mid‑ to long‑term design strategy and brand architecture for CBG brands in China and Hong Kong.
• Develop and maintain brand design systems, visual identity guidelines and multi‑touchpoint experience frameworks.
• Ensure brand governance, standards and toolkits are applied consistently across internal teams and external partners.
• Translate consumer insights into differentiated brand experiences across packaging, product, digital, retail and communications.
• Partner with business units to align design strategy with growth objectives, new product innovation and go‑to‑market plans.
• Own and manage the design budget, forecast spend, and oversee purchase orders and financial tracking.

Required profile

• Proven leadership experience in brand design or creative direction, preferably within consumer goods.
• Strong understanding of brand governance, visual identity development and design systems.
• Ability to integrate consumer insight, business strategy and design craftsmanship.
• Excellent communication and stakeholder management skills across cross‑functional teams.
• Experience managing budgets and design operations.

Required skills